Social media and marketing
Retail Marketing -
Defining, Developing and delivering
Social media is seen to be playing! Messing around with your online mates, but actually when used properly is actually a fantastic platform to develop a strong sense of loyalty and dedicated clients and shoppers.
I work for small business’ who are too busy running their business to stop regularly to tweet, or who may not work with internet inreach.
Firstly, it’s great to spend some time defining the goals for the next year, the ambitions you have for your business, where you want to be this time next year, then I document your thoughts into a monthly to-do list, having researched timelines and ensured each step is achievable. Then we work through the plan, month by month. It will obviously include any marketing activities you already have planned and some ideas for some that will help you achieve your goals.
I have found this is a great way ensure you feel you are really getting value for money, the goals we set move closer each month that passes
Then once a week, we will communicate (in a manner and time that suits you) this will enable me to plan the week’s social media activities. At the end of each week I email you a brief update of what we have accomplished, and we repeat the following week. In the meantime, I Facebook and twitter on your behalf – as you – ensuring you are developing a loyal client base and developing your business as planned. I don’t insist on a contract.
Here is an example of part of the marketing strategy from a retail client of mine.
September
- Tweet twice daily and FB twice weekly
- Research and begin relationships with magazine and lifestyle editors
- Attend London trade show to observe new season trends
- Begin to link with gift and wedding phrases, to lift exposure of your gift section (ensure website products are still in stock)
- Prepare a detailed budget to verify the profitability of a second site
- Collect all current customers browser’s data – aiming to reach 1800 client email address in total
To develop a marketing strategy - £100
– One off cost
- Learn about your business
- Define business aims, ambitions and goals
- Write a marketing plan
- Review and amend after 6 months
Social media activities - £150 a month
– no contract or minimum period
- One 15 minute conversation weekly to plan the weeks social media activity
- Update Face book twice weekly
- Tweet twice daily (5 days a week)
- 20 minutes each week of marketing activities as set in marketing plan – could be writing a blog, or develop linked-in contacts or research trade shows, putting together spreadsheets, or developing relationships with other forms of media)
- Email weekly report with updates & statistic’s